Privacy Policy

Last updated: March 2026

This Privacy Policy applies to the websites operated by BESTMIX and explains how we collect, use and protect your personal data when you visit our websites.

This Privacy Policy should be read together with our Cookie Policy.

1. Identity of the Data Controllers

This website is jointly operated by:

BESTMIX Software NV

Industrielaan 11B
9990 Maldegem
Belgium
VAT BE 0450.878.962

and

BESTMIX Software Inc.
1700 W. Irving Rd. Suite 209A
Chicago
IL 60613
USA

Depending on your location and commercial relationship:

For individuals located in the European Union and all countries except the United States, BESTMIX Software NV acts as data controller.
For individuals located in the United States, BESTMIX Software Inc. acts as data controller.

Each entity acts as an independent data controller for its respective customers, prospects and website visitors.

This Privacy Policy applies only to data processed through our websites. Processing of personal data in the context of customer agreements is governed by separate contractual documentation, including the NLdigital Terms and Conditions and applicable Data Processing Agreements.

2. When Does This Privacy Policy Apply?

This Privacy Policy applies to the processing of personal data of users through our websites, including:

3. Which Personal Data Do We Process?

We collect personal data in two ways:

3.1 Information Provided by You

We receive personal data when you voluntarily provide it to us, including when you:

Complete a contact form
Request product information
Subscribe to a newsletter
Submit a job application
Provide your details at a trade show
Contact us via email or telephone

This may include:

First and last name
Business email address
Company name
Job title or department
Industry
Country
Telephone number
Correspondence

We do not intentionally collect special categories of personal data.

3.2 Automatically Collected Information

When you browse our website, we may collect:

IP address
Browser type
Device information
Pages visited
Time and duration of visit
Referring website
Geographic region (approximate)

This information is collected via cookies and similar technologies. More information can be found in our Cookie Policy.

4. Legal Bases for Processing (GDPR)

Where the GDPR applies, we process personal data based on:

Your consent
Performance of a contract or steps prior to entering into a contract
Compliance with legal obligations
Our legitimate interests (such as improving our website, securing our systems and managing business relationships)

You may withdraw your consent at any time where processing is based on consent.

5. Purposes of Processing

We process personal data for the following purposes:

5.1 Website Management and Security

To:

Ensure proper functioning of the website
Improve usability
Prevent fraud and cyber-attacks
Analyse website performance

Legal basis: consent (where required) or legitimate interest.

5.2 Responding to Inquiries

To:

Answer your questions
Provide requested information
Follow up on contact requests

Legal basis: contract performance, pre-contractual steps or legitimate interest.

5.3 Marketing Communications

To:

Send newsletters
Provide information about products and services
Inform you about events or updates

Legal basis: consent or legitimate interest (where permitted under applicable law).

You may unsubscribe at any time via the unsubscribe link or by contacting privacy@bestmix.com.

6. Processors and Recipients

We use carefully selected third-party service providers, including:

Microsoft Azure (cloud hosting and infrastructure)
HubSpot (CRM and marketing automation)
IT service providers
Professional advisors (lawyers, auditors)
Supervisory authorities where legally required

All processors are bound by data processing agreements in accordance with Article 28 GDPR.

We do not sell personal data.

7. International Transfers

Personal data may be transferred to countries outside the European Economic Area, including the United States.

Where such transfers occur, BESTMIX ensures appropriate safeguards are implemented, including:

Standard Contractual Clauses (Article 46 GDPR)
Participation in the EU-US Data Privacy Framework (where applicable)
Additional contractual, technical and organisational safeguards
Transfer Impact Assessments where required

Microsoft Azure operates globally distributed data centres and applies appropriate safeguards for international data transfers.

You may request additional information regarding safeguards by contacting privacy@bestmix.com.

8. Links to Other Websites and Social Media

Our websites may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices of these third parties. We recommend reviewing their privacy policies before providing personal data.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

Secured servers
Access control measures
Firewalls
Encryption where appropriate
Confidentiality obligations for employees

10. Retention Period

We retain personal data only as long as necessary for the purposes described in this Privacy Policy, including:

Duration of business relationships
Legal retention obligations
Limitation periods for legal claims

Retention periods may vary depending on the nature of the data and applicable laws.

11. Your Rights Under GDPR

Where GDPR applies, you have the following rights:

Right of access
Right to rectification
Right to erasure
Right to restriction of processing
Right to data portability
Right to object
Right to withdraw consent
Right not to be subject to automated decision-making

To exercise your rights, contact privacy@bestmix.com. We may require proof of identity.

You also have the right to lodge a complaint with a supervisory authority.

For Belgium:

Gegevensbeschermingsautoriteit (GBA)
Drukpersstraat 35
1000 Brussels
www.gegevensbeschermingsautoriteit.be

12. US State Privacy Rights

If you are a resident of certain US states, including California, you may have rights under applicable state privacy laws, including:

Right to know what personal data is collected
Right to request deletion
Right to correct inaccurate data
Right to opt out of certain data sharing

BESTMIX does not sell personal data as defined under applicable US privacy laws.

Requests may be submitted to privacy@bestmix.com.

13. Contact Information

If you have questions regarding this Privacy Policy or the processing of your personal data, you may contact:

Email: privacy@bestmix.com

Mail:

BESTMIX Software NV
Industrielaan 11B
9990 Maldegem
Belgium